Friday, 21 September 2012

Manifietso for Coventry - Cycling Campaign Postcard

This (virtual) postcard captures the core elements of the Manifietso campaign:
  1. Remember Coventry's proud manufacturing history - especially as the home of the modern bike. Together with our watchmaking history, this gives a very clear iconic concept based around a clockface wheel and spokes.
  2. "Going Dutch" means that contributions towards a cycling friendly city might come from a number of sources, including - the council transport budget and the DfT (the obvious ones), the NHS health promotion budget, including mental health and accident reduction (primarily for training), developers , sports promotion (developing a lasting Olympic legacy) and employers.
  3. There are twelve key theme "spokes" - built around infrastructure, training, partnerships and marketing.
  4. At the moment, around 3% of journeys in Coventry are made by bike (Centro), with no specific target to increase this. The Dutch city of Groningen is the world leader at 60% - yet these two cities are actually remarkably similar in terms of size, shape, geography, road networks and having large student populations.
  5. There are twelve key advantages (spokes) of promoting cycling, based around 4 themes of - health, economy, personal finance and environment.
  6. The proposed network would contain 12 trunk spoke routes, together with an inner "hub" around the edge of the city centre and an outer "rim" to provide an alternative to the main trunk routes. In addition to the trunk routes, a city wide 20mph speed limit as the default in residential areas would ensure everyone wanting to use their bikes to go to school, work, shops or just to visit friends could do so in safety and without hassle. The type of route would vary according to the part of the city it was going through, and this would include a mix of segregated parallel traffic free routes, lanes on roads and roads where space was shared with cars (providing suitable speed limits were in place).
  7. Everything in these proposals is doable, because it has already been done elsewhere. Even within the UK, Cambridge has around 30% of journeys made by bike. It will take political will, it will take time (a good 10 years), and yes, it will take money - but if it is done right, surely - WE ARE ALL WORTH IT!

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